Music Video 

The intro will start with our main character, the singer, waking up early in the morning or during the night, feeling dizzy and distorted. He changes and leaves his girl-friend who would still be sleeping on the bed. Looking to go far away from home, possibly 'America' as said in the lyrics, but leaves in regret. Which should be demonstrated through a close-up of him tearing and slowly breaking down as he is leaving her.

The intro will also include the male waking up in distress and slowly leaving his partners bed. Which would be shot through mid, wide and close-ups. Then, he will get dressed, as he is having a miniature flashback of them having an argument and then transitions back to the male but he has finished changing. He will be looking back at her once more, and then a small, close-up shot-to-shot of their faces before the departure before the singer releases a tear where the camera will pan it and transition into the chorus of the song.

Accompanying These lyrics: 

'Cause we've been driving so long   
'I can't remember how we got here 
'Or how we survived so long           
This is the opening shot of the music video, This shot would be a close-mid shot of both characters in bed, sleeping. The shot will be taking from a high-angle leaving the natural sun-light to give out it's perfect lighting. This is similar to the shot taken from the 'Avicii - Wake me up' music video, (at second 0:15). 


I'm trying to run from our pride
At least set fire to my atmosphere
The camera would be focusing on showing that the singer ( the male) is leaving the room and is getting changed; perhaps into formal more formal clothing. And entering a flashback. 

And I remember how I spent the 23rd
Feeling six feet under when I'm 30, 000 feat in the air
Chasing that sundown
There will be a small transition into a flashback of the singer and his partner having some sort of conflict, before the camera brings and flashes and transitions back to reality where we find our singer changed. 

So far east I'm westbound
Feeling like the edge of the world is near
This is where the singer sheds a tear whilst looking back once more at his partner, The camera will pan the tear and then a smooth transition into the Pre-chorus.

But you'll feel better when you wake up
Swear to God I'll make up
Everything and more when I get back someday
This is the scene where the the singer is singing, accompanying himself with a piano, shedding one tear,

This is more than just a phase, love
Shooting stars all break up
This is showing the singer singing solo, accompanying himself with a piano. Also showing some sort of footage of transportation - * Changeable* 

And even though it seems like half the world away
Things will be better in America
Heard the streets are gold there
Maybe I can fly you out this place someday
Third location is in progress of being introduced, This is where the singer is leaving, and is going far away- towards 'America'. - This will be in some sort of transportation method; Bus, Car, Train etc...

Chasing dreams like I'm on Novocaine
Screaming through your airwaves
Looking back I almost thought I heard you say
Shifts back to the singer, singing the lyrics ( lip syncing), as the camera slowly zooms in into another flashback. moving onto the main chorus 

Stay you're not gonna leave me
This place is right where you need to be
There is a small conflict between the characters and the female character lip-syncing the lyrics, before shifting back to the male singer.

And why your words gotta mean so much to them
And they mean nothing to me
So stay you're not what you're hearing
'Cause I've been watching you changing
The camera shifts back to the singer and he plays the main chorus. 

And who said you're one in a million anyway?
After the singer finishes singing lyric, the camera will transition back to the singer travelling.

'Cause you see only what you want to
Your tunnel vision haunts you
And you can't see what's wrong with you
When you keep sleeping through the PM
Eyes wide open when you're dreaming
The Singer, is in his transportation vehicle and there are a lot of shots taken as he is looking forward, toward his goal, reminiscing / hark backs ( opposite of reminiscing) 


You're sleepwalking
Just keep talking
Maybe you can talk your way out of this deep end
No b plan in your system
In this part, the camera shifts back to the singer, who will be lip syncing this part.

Just tell me what you'r thinking
I'm scared that you might fall
The camera will shift to the singer finally leaving his transportation vehicle. And looks towards his new future. 

But you're not
But you're not...
The singer lip syncs this part, A close-up camera shot of him slowly lip-syncing.

And you'll feel better when you wake up
Taking off your make up
Sun always seems to wash our fears away
And it's always shining somewhere
I just gotta get there
And even though it seems like half the world away
The singers partner finally wakes up, and roams around realising that her partner is missing.

Things are better in America
Heard the streets are gold there
Maybe I can fly you out this place some day
Shows the Singer singing in his second location.

Chasing dreams like I'm on Novocaine
Screaming through your airwaves
Looking back I almost thought I heard you say
The singer is in his new location 'chasing the sun' / dreams.

Stay you're not gonna leave me
This place is right where you need to be
And why your words gotta mean so much to them
When they mean nothing to me
Going back to the female character, showing signs of her grief over the singer leaving.

So stay you're not what you're hearing
Cos I've been watching you changing
And who said you're one in a million?
The singer in his new location is trying to comfort her through distance.

Music Magazine research and Pitch

Music Magazines 

Media Packs/ kits

The Demographic for the magazine 'q' is: 

• 77% Male,
• Profile; ABC1 ( 75%), 
• Median age range - 39,
• 82% are in employment. 

The Demographic for the magazine 'Billboard' is:

• Median Age Range - 35
• ''1.2X MORE LIKEY TO HAVE PURCHASED CONCERT TICKETS ONLINE (LAST 6 MONTHS) 
• 1.2X MORE LIKEY TO PROVIDE FREQUENT MUSIC ADVICE
• 1.9X MORE LIKEY TO HAVE PURCHASED DIGITAL MUSIC ONLINE (LAST 30 DAYS)*
• 1.8X MORE LIKEY TO HAVE WENT TO A LIVE CONCERT (LAST 30 DAYS)* 
• 2X MORE LIKEY TO BE CONSIDERED HEAVY SPENDERS ON MUSIC PURCHASED ONLINE (LAST 6 MONTHS)* ''

The Demographic for the magazine ''Kerrang!'' is: 

• ''2014 saw 14% of all TV viewers tune into Kerrang! 
• equating to a mind-blowing 7.9m viewers with the channel reaching 20% of all Adults 16-34. 
• Broken down further, the channel attracted an average 1.8m viewers a month - of those, 782k were Adults 16-34. 45% of Kerrang! Adult viewers were aged 16-34.''

I've found out that a lot of adults still listen to modern music, but would prefer the genres; rock, pop and rap. 

Star Text

My Star text will feature a solo singer, which means that its crucial for him to look dominant, confident, ambitious, unique ( to some extent) and very importantly, smart. His clothing, will be very smart; blazer ( might change), a black or white shirt, with black jeans. This is important as the star-text must persuade it's audience that he is knowledgeable in general and knows solutions to problems, therefore the audience will follow and stick to his side. as reference I have looked at, the 'billboard' ( since billboard shares similar demographics as i intend to) magazine for Bruno Mars is incredibly inspiring and i might use it as template or as inspiration to follow when creating my front cover magazine since he is wearing smart clothes, and is extremely appealing especially to his fans. The mid-close up is important as you get to see his star-text, his clothing is especially important, with very strong lighting making his skin very soft, clear and emphasises its beauty. Furthermore, the big sun-glasses he is wearing showing that he is dominant, confident, successful and smart. I would play around the props featuring the star-text to see which ones suits better, but preferably I would have the star text in a mid-close up, with a fedora, and smart clothing, with him either reaching out for his fedora or touching his costume to some extent.  

A potential name for the band.

The band will have a name which is going to most likely be some sort of acronym. The name of the band will be 'Apolo' which stands short for Awakening, The idea of being inspired and motivated to do new thing. Pain, the idea that there is a obstacle or other contemporary issues, further relating to the music video. Ongoing, the idea that the obstacle or issues is constant. Loss, the idea of having no-one, and being all alone and sometimes just simply losing someone. and lastly, Oblique, the idea of being at an angle, not being in your mindset, and other foggy clouded thinking. 

Music Video Analysis

Music Video Analysis

Music chosen; Bleeding Out by Imagine Dragons

The narrative has to be related to the lyrics, whilst still following the conventions. The narrative is gonna represent the main theme of 'Loss, Loneliness, going the extra mile for someone you love' since these are some of the reoccurring themes in the lyrics as well. The narrative must be based and influenced on these themes. 

One possible interpretation of this song could be about a person who is stripping themselves away of their misdoings towards their significant other, hence the term 'bleeding out'. Despite the fact that the significant other wanted 'just to bring you down' that person is still willing to forgive, to become 'transparent' or vulnerable toward their partner. They tell their partner to 'hold on' despite the fact that their partner is giving up, he or she doesn't want to give up due to their strong feelings and bond and would support and be patient with them and therefore would want to carry on. That person is taking all of the responsibility for the 'counting of sins' which could be interpreted as a song about humbling one's self for the sake of maintaining a healthy relationship.

Majority of the cuts will be slowed down, with a white and black filter/ greyish to give it a sense of darkness. The colourless lens degenerates the emotions and emphasises the themes; loneliness, loss'. There will be a lot of slow-motion and cut-to-beat as well as the cutting with the lyrics. There will also be a lot of camera movement, camera following the singer around as he signs the lyrics. There will be a lot of cross-cutting between the singer singing and the narrative featuring the reoccurring themes, with some contemporary personal issues people may have or have had. 

 

Close-ups of the Audience, such as this, are very effective as the camera slightly zooms into her, there is an edited transition into some of her personal issues, her problems. Which influences me to try or work on ideas such as these. An example or idea that i used as inspiration from this shot is to get an establishing shot of a person walking in the middle of nowhere through a birds-eye view and it starts to zoom in, going through long to close-up camera shot and transitioning into their personal life and some of their issues. 

The main singer, will be wearing a costume, black and purple-like costume. This is because I want the iconography of the lead singer to be looking as smart as possible, this is to show people that he is very knowledgeable and he knows what he is talking about in his lyrics. Furthermore, He is going to play a very humble-like character as if he is open to feedback and to personal problems, so people can see hope and inspiration in him. This is to help them get through their problems, and inspire them to go the extra mile despite the obstacles. Additionally, the clothing must look professional since the target audience is a much more mature audience, which is why it is important to aspire them to keep walking that extra mile and keep going. 

Target Audience

Target Audience Research

I've been doing some secondary research on what genre of music the target audience, 30-49 year old ( in the U.S.), listens to.Tje majority of the demographics for the 30-49, show a major interest in; Rock, rap and pop music.
(https://www.statista.com/statistics/253915/favorite-music-genres-in-the-us )

Using this information I have chosen the song; 'Wake up' by 'EDEN' who is a mixture of rock and pop music (indie pop, alternative rock,dream pop, electronic music, indietronica ) which fits in perfectly with the mainstream genres which the intended audience listens to. Contemporary artists that fit into the rock/ pop genre of music include artists and bands such as; Coldplay, Adele, Taylor Swift. EDEN main target audience is currently unspecified according to google. However, deducing from the fact that he has a 'quirky' voice, which is a convention that targets the  '35-49' audience

Target Audience profile;

Age: 30-49 year old, the ones I will be targeting will be younger 30-35 year old since they are much more familiar with EDEN, as they were a part of mainstream music and easily recognise the artists because of his 'dark' indie pop songs talking about contemporary issues such as 'Drugs' and 'Sex'

Gender: they are targeting both genders; female and male with no sexual orientation specified, meaning that they could be aiming at all audiences. Therefore, it will be easier to follow them in their footsteps and try to aim for more mainstream rather than a niche audience.

Demographics: The specific type of primary audience in the would be anyone who is going through problems, struggles, reformers,  which will fit in with E-D class. These people are going through consistent hardships and EDEN release songs about contemporary problems ( Sex, Drugs, Love issues). at the same time, one potential secondary audience would be C2-C1 class since they are most likely to be going through problems which are discussed in EDEN's, for instance, 'Wake Up' is a song about wanting to make a change in life, regretting and reflecting on the past, this could be even aimed at settled elders with sedentary lifestyles. The type of audience EDEN, and the audience I will be aiming at from the family life cycle would be; 'Dependent' and 'Bachelor' as they are people who are most likely to face some sort of challenge/s, which is why the songs of the artists are made. The generation that its targeting at is the Millennial or Gen Ys because these are the generations that are in between 25-40 years old, and have grown up with EDEN, who have been around for 10-11 years ( started in 2008)

Iconography / Theories.

The genre of the music videos will be a hybrid of pop and rock and therefore the iconography must reflect these genres and the main theme of talking about contemporary issues and daily struggles. Using Blumer and Katz' uses and Gratification theory, EDEN has created their music for the main purpose to escape. This can be seen through songs such as 'Wake up', 'Rock 'n' Roll' Discussing how hes been in relationships for so long that he has forgotten how they even started and how he motivates people to not suicide as he says living is brave, 'i ain't scared of living' 

The music video reinforces they lyrics, this is seen in the 'Demons' music video where they are zooming the camera into different viewers and showing some personal contemporary issues, which reinforce the lyrics. For instance, the first viewer is a girl who is seems to have lost her parents, this is very easily reinforced by the actress crying at a coffin, holding their loved ones picture and therefore making it believable. Therefore, i will make my video narrative to relate to the music video whilst still following the music video conventions. At the same time, there will be scenes that reinforce and relate to the codes and conventions of that music genre and the lyrics. The messages that will be mainly reinforced are the ones talking about 'bleeding out for you' as the song title itself is 'Bleeding out' by EDEN. Lyrics such as ''I close my eyes, and take it in, I'm bleeding out'' are going to be heavily reinforced by the narrative. If the camera angles, close-ups on facial expressions etc... are done accordingly, used appropriately and fit in with the lyrics then chances are that the audience will receive the intended messages rather than the op-positional messages.